GROUP 40: Music Video 2007/8 The Next Untouchable

Friday, 16 November 2007

Velvet Revolver!!!!!!!! Come on Come In



One of the music videos we actually found just before the filming process was a video by American rock band ‘Velvet Revolver’ and there song ‘Come On, Come In’, which was released as the recently formed bands fifth single, after all of them had formed after the end of there previously successful bands, such as Guns N Roses and the Stone Temple Pilots. The song was released on the soundtrack to the movie The Fantastic Four, which was a Marvel comic book before the film was released, and the video takes most of it’s inspiration from the comic book format. The video is here on YouTube, http://youtube.com/watch?v=dy_Wl6vOFvg. Though we found it after we had the idea, it does have features which show similarities to the ideas we already had. The first sign of the comic book style is after the track out of the camera from the amplifier. Obviously the video had a higher budget than ours, but the backgrounds are all CGI, and give it a real feel of cartoon, as well as drawing attention to the performers. The other idea is the framing, like in a comic book, which you can see it zoom out to in the opening scene here as Slash plays the opening riff. One of the main parts of the video I really like but don’t think we will be able to achieve with ours in the time constraints is the feeling that the camera is panning across a comic page instead of just switching to static shots, like it shows straight after the first scene. The video is mainly performance based as it fits in with this genre and also allows shots of the movie to be incorporated without being as complex as if there was another story. As scene at 0:28, the camera is never still very often and is always tracking which gives a good effect, though with are video the characters move where as they don’t here, so it wouldn’t have the same effect. The idea of more than one shot on screen at the same time as at 0:31 is an idea we immediately thought of, and here it uses pictures rather than videos, drawing the eye to the moving screen. Another idea we wanted to use is shown to an extent at 0:47, where the lead singer Scott Weiland is turned into a Pop Art style video at the right of the screen, we didn’t want Pop Art, but it has the same effect. I think another good point from the video is the constant feeling that there always something happening and keeping it interesting as there are lots of cuts and also lots of panning across from on frame to another.

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